About

I'm Mackenzie, a visual designer and creative problem solver.

With over a decade of experience designing across brand and product surfaces, I develop elegant solutions to complex problem spaces, craft captivating visuals, and love collaborating with a team.

After several years working on in-house creative teams at Strava, Twitter, and Just Women's Sports, I transitioned to freelance design where I partner with startups to build scalable visual identities, design Webflow websites, and translate ambigious ideas into clear brand storytelling.
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When I'm not designing, you can find me biking, skiing, or biting off more than I can chew on DIY projects around my apartment.

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Education

Stanford University

B.A. Art Practice

Skills

Expert in Figma, Illustrator, InDesign, and Photoshop
Highly proficient in Webflow, including animation and interaction design
Comfortable working across an assortment of other acronymic tools (CMS! CRM!)
Creative problem solver with a passion for untangling complex, ambiguous problem spaces
Process-driven designer with experience building and maintaining scalable visual systems

Experience

Freelance Designer

Jul 2023 - Present

Partner with early-stage startups to define scalable visual identities, design and build Webflow websites, and translate ambiguous ideas into clear brand storytelling.
Own projects end-to-end — from strategy and creative direction through execution — often working within tight timelines and evolving constraints.

Design Lead

Just Women's Sports

Jun 2022 - Jul 2023

Led a comprehensive redesign of the company’s visual identity, shaping how the brand showed up across marketing, web, email, social, and experiential touchpoints.
Oversaw the redesign of the JWS website, pairing editorial storytelling with data-rich functionality to support a growing audience.
Managed and mentored a team of in-house and freelance designers, while overseeing agency partnerships to ensure consistency and quality.

Design Manager

Strava

Jan 2022 - Jun 2022

Collaborated with product teams to strengthen the connection between brand touchpoints and the app experience.
Designed an in-app monthly stats feature, aligning data visualization with Strava’s brand system.
Led the design of Strava’s first in-product marketing content hub for a global Tour de France brand activation.
Managed a small team of designers and agency partners.

Senior Designer

Strava

May 2019 - Jan 2022

Led the internal design team for Strava’s annual Year in Sport campaign over multiple years, bringing the experience in-app and translating athlete data into large-scale brand storytelling.
Defined the creative strategy and visual language for the campaign, acting as a liaison between engineering and agency partners.
Conceptualized and designed a self-service web page builder, enabling non-designers to quickly create on-brand marketing pages.
Developed the creative strategy and design language for Strava’s paywall shift campaign.

Visual Designer

Twitter

Jan 2017 - Apr 2019

Conceptualized, pitched, and executed product and co-marketing campaigns across film, out-of-home, and digital.
Designed a wide range of brand assets, from global presentations to custom emoji illustrations.

Visual Designer

Commonwealth Club of CA

Oct 2015 - Jan 2017

Designed visual materials across departments, supporting programming, marketing, and organizational comms.